How does marketing differ from referrals?
At Quality Care Global (QCG), we offer providers two powerful ways to grow their practice: our marketing service and referral-based patient leads. While both aim to connect you with patients, they differ in approach, scope, and execution. Understanding these differences helps you choose the best strategy for your practice. Here’s how QCG’s marketing service differs from referrals.
What is the marketing service?
QCG’s marketing service is a proactive, subscription-based program to boost your practice’s visibility across digital platforms. It includes social media management, advertising, content creation, and SEO, tailored to attract a broad patient audience. Available in three tiers—Launch, Momentum, and Impact—it’s designed to enhance your presence and drive patient interest (see our marketing service guide).
What are referrals?
Referrals are targeted patient leads generated through QCG’s platform. Patients find you via searches, surveys, or platform recommendations, and you receive direct inquiries or consultation requests. Referrals are part of QCG’s commission or leads subscription model, where you pay for specific patient connections, often based on bookings or leads received (details at qualitycareglobal.com/business).
Key differences
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Approach:
- Marketing: Broad, proactive promotion to increase your visibility to all potential patients through ads, social media, and content.
- Referrals: Targeted, reactive connections where patients actively seek your services via QCG’s platform tools (see our patient booking guide).
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Scope:
- Marketing: Reaches a wide audience, building brand awareness and attracting diverse patients.
- Referrals: Focuses on specific patients matched to your services, driving direct inquiries.
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Cost structure:
- Marketing: Subscription-based (Launch: $2,500/mo, Momentum: $5,000/mo, Impact: $10,000/mo, with annual discounts).
- Referrals: Commission-based or leads subscription fees tied to patient leads or bookings.
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Engagement:
- Marketing: You benefit from QCG-managed campaigns, with your input shaping content and ads.
- Referrals: You engage directly with patients through messaging or consultations, responding within 1–2 business days.
How to leverage both
- Access the dashboard: Sign in at dashboard.qualitycareglobal.com/login. New providers, register at dashboard.qualitycareglobal.com/register—no immediate sign-in needed.
- Use marketing: Subscribe to a marketing tier to boost visibility and attract leads (details at qualitycareglobal.com/business).
- Manage referrals: Respond to patient inquiries or consultation requests via the dashboard to convert leads into bookings.
- Work with your case manager: Your case manager (or dedicated account manager for Impact tier) helps integrate marketing and referral strategies for maximum growth.
Role of your case manager
Your case manager supports both approaches:
- Marketing guidance: Assistance with campaign setup and optimization for your chosen tier.
- Referral strategies: Tips to convert patient leads into bookings through effective communication.
- Performance tracking: Insights to balance marketing and referral efforts for your practice.
New to QCG? Submit a contact form at qualitycareglobal.com/contact to start onboarding and get your case manager assigned. Our team responds within 24 hours.
Tips for success
- Combine strategies: Use marketing to build awareness and referrals to close targeted leads.
- Engage promptly: Respond to referral inquiries quickly to secure bookings.
- Consult your case manager: Discuss how to align marketing tiers with referral goals for optimal results.
- Track performance: Monitor dashboard metrics to evaluate the impact of both approaches.
Why QCG offers both
Our marketing service and referral system work together to grow your practice, with marketing driving broad visibility and referrals delivering targeted patient connections. Choose the approach that fits your goals, or combine them for maximum impact.
Ready to grow? Contact your case manager or start onboarding to explore QCG’s marketing and referrals!